The Brief:

The international publishing house, Parragon Books approached us to help visualise a new product from Eric Carle, a well known American author of children’s books.  As production had not yet commenced for this new product, it was imperative that photo-real 3D visuals were created in advance of the launch, for marketing and promotional purposes.

The Solution:

After having discussed the requirements of this commission with our client, and after receiving the necessary reference images, we constructed 3D models of the products to be used in the final scene, to the exacting dimensions and positioning, as stipulated by the client.  We included the necessary lighting to ensure the product was highlighted for aesthetic purposes, but to also ensure that shadows were visible in the final photo-real image, to reinforce the realism of the scene.  The final photo-real images were produced as individual layers on a Photoshop file (as requested by the client), within the timeframe specified.

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