3D Visualisation Challenge – Ideal Home Magazine
I like setting myself challenges.
These little exercises help me to sharpen my 3D modeling/visualisation skills; they keep me motivated and feed my all consuming interest in Architectural Visualisation.
Plus, for a 3D Visualiser, this is basically playtime.
I’ve clocked up a few challenges already. There was that time I attempted to recreate Carrie Bradshaw’s apartment (Sex and the City Challenge), there was my Homebase challenge and then not so long ago I took the plunge and constructed a 3D model of Christian Grey’s Red Room of Pain (Fifty Shades of Grey – Saucy 3D Visuals). As I type, the Fifty Shades of Grey post has received the most views on my blog from it was published in September 2014 (almost 2,000 views in total).
Yea ok, I knew exactly what I was doing…
But this time I’ve turned my attention to the March issue of Ideal Home Magazine.
Or more specifically, the front cover of Ideal Home Magazine.
This challenge (if I’m successful) should highlight something cosmically important about Architectural Visualisation: that its accuracy and realism is of such a high standard, it can be incorporated into a wide range of design platforms, including Interior Design/Homes publications.
Surprised? I’m not.
No hiring of studios. No building of ‘sets’. No shipping and construction of products. No stylists. No photographers.
No costly mistakes.
And there’s obviously the financial savings and reduction in waste to take into consideration.
Actually, it kinda makes good business sense.
So, back to Ideal Home.
I have to admit that the interior on the current (March 2015) issue is quite subdued and ‘safe’; not really my personal taste but I decided to go ahead and model it while I was still enthusiastic and inspired by this project (there were some gorgeous industrial, urban styled spaces within the actual publication, such a shame not to use those instead!).
I had to model this scene by eye only. Trust me, this is tricky. Thankfully, with my previous event design projects, I have experience in creating 3D models by eye (i.e. without any dimensions AT ALL). So I wasn’t too daunted by this but it can be time consuming all the same. However, trying to replicate the colour balance of the original was extremely challenging. I didn’t like this task one bit.
And here’s the result. The image to the left is the original, with my replication on the right. Now, before your eyes start dancing from left to right to make comparisons, there isn’t a chance in hell that I would be able to replicate the typeface used on the original Ideal Home front cover. So, I generalised this aspect of the design.
I’m also at a disadvantage in that you are able to make comparisons full stop. If the image to the right was the actual front cover, you would be none the wiser (hopefully)!
With results this impressive, my question is this: why aren’t the Interior Design/Homes magazines availing of 3D visualisation in their publications? I’m not for one minute suggesting that an entire Homes magazine should be filled with CG images but there’s no reason why these publications couldn’t use a combination of CG images AND authentic photography throughout their magazines. No?
Ideal Home magazine is all about providing inspiration for readers to makeover their own homes, right? Well, I couldn’t resist giving the front cover of Ideal Home a makeover too! This is one of my designs (yes, completely CG) and even though I’m clearly biased, I think it looks amazing!
I can but dream…